Agents can take charge of their social media using these tools, tips

During a recent Connect Now workshop, a top social media expert said one of the biggest mistakes agents make is being hands-off with their social media pages. We’ve got a full slate of digital and in-real-life events coming up for the best community in real estate. Up next: Connect Now on August 24. Save the dates, and register … Read more

Color me bad: The wrong shade of paint can cost sellers big bucks

Homebuyers have always tended to favor neutral tones in shared spaces, but some colors stand above the rest, Zillow found in a new survey. Homebuyers tend to sour on homes that feature strident wall colors, but neutral tones are more likely to help sweeten the deal depending on the room, according to a new survey … Read more

Signs of seasonal inventory growth return in strained housing market

The number of homes for sale rose in June for the second consecutive month but remained far from a full recovery to pre-pandemic levels. More traditional seasonal growth may be taking hold again in America’s housing inventory, but full recovery remains a distant prospect in this depleted market. The number of homes for sale rose … Read more

Offerpad goes live in Indiana as part of Midwest expansion

The iBuyer has started buying and selling homes in the Indianapolis area as it eyes new markets in Kansas City, St. Louis and Columbus, Ohio. Offerpad is now offering instant cash offers on homes in the greater Indianapolis area as a first step in the company’s plans to expand into the American Midwest. In addition … Read more

Attom acquires GeoData Plus in bid to beef up its property comparisons

Attom Data Solutions will add a detailed set of real estate reports to its toolkit after acquiring a partner company that uses its data to make property valuations and comparisons. By bringing GeoData Plus into the fold, Attom will be able to add a number of new estimates and visual resources that will be useful … Read more

Inman Review: Can Roof take your lead capture to new heights?

Roof is chat automation tool that plugs into brokerage websites to capture and nurture leads with traffic metrics and sharp persona-building. Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Roof AI is a chat-driven marketing automation solution for the real estate industry. Platforms: Browser, … Read more

Jacksonville apartment property website wins Webby honor

A website built for an apartment property in Florida was one of three in the world to be awarded as a 2021 Webby Honoree at the International Academy of Digital Arts and Science’s 25th Annual Webby Awards. A website built for an apartment property in Florida was one of three in the world to be … Read more

How technology has shaped multifamily marketing

Etched in my memory is the day in the early 1980s when the first Apple computer arrived at my office. I was just a few years into my career in real estate, having followed my grandfather and father into the profession, and I was mystified: What were we to do with … this? As it … Read more

Inman Review: Will AgentFire light up your web presence?

Using an a-la-carte system of value-add marketing features and modern mobile designs, AgentFire is an ideal for growing teams and agents as they evolve through the industry. Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. AgentFire is a website development and online marketing solution … Read more

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