Vast majority of real estate listings lack good visuals: Study

The vast majority of real estate listings are not giving consumers what they want when it comes to visual marketing, according to a study by real estate image enhancement company BoxBrownie. The study analyzed about half of the listings on realtor.com and Zillow from March 2021 to June 2021 — more than 25,000 U.S. listings … Read more

How technology has shaped multifamily marketing

Etched in my memory is the day in the early 1980s when the first Apple computer arrived at my office. I was just a few years into my career in real estate, having followed my grandfather and father into the profession, and I was mystified: What were we to do with … this? As it … Read more

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