10 pandemic-forced changes that made our team nimble

This June, Inman’s editorial theme is Teams — we’re going to go deep on what it takes to grow your team amid this intense seller’s market. And if you’re not already a subscriber to our Teams Beat email newsletter, sent every Thursday, sign up now. In assessing the effects of the pandemic on our industry, … Read more

CRM Market Leader launches fully managed lead campaigns on Facebook

Market Leader, owned by technology company Constellation1, has added Facebook leads to its feature list. The new feature provides users with fully managed, hands-off marketing campaigns. Customer relationship management (CRM) software provider Market Leader has announced in a press release that it has added Facebook Leads as a feature for customers. The new feature provides … Read more

Here’s how this agent generated $108K on TikTok in 2021 (so far)

Many would say that TikTok is just child’s play. If you consider over $108,000 in five months directly from TikTok child’s play, then sign me up. When Glennda Baker committed to using more videos in her marketing and outreach efforts, she had no idea how TikTok would impact her business.  While others balked at TikTok, … Read more

On Clubhouse? 3 vital tips for making it work for your business

Despite all its growth, Clubhouse is still a young app. If you manage to become the go-to destination for discussions about your location or relevant topic, you will likely remain on top for as long as the app is in active use. The hot new social media app Clubhouse has been made famous by celebrity … Read more

Overlooked inventory: 6 ways to find that diamond in the rough

Searching for homes to present to buyers these days can feel a bit like sifting through a pile of rubble in search of a diamond: It’s tedious, and chances of success feel slim. But, inventory can be found anywhere — agents just have to get creative and put a little legwork into unearthing it. It … Read more

6 video insights that’ll shape your marketing game plan

Marketing and branding are constantly evolving, and agents who are serious about developing their voices and connecting with their audience know the value and the reach video offers. Here, Adam Hamwey, who could arguably be named a pioneer in updating the vlog format for real estate agents, offers insight into what works and what’s next … Read more

Need to dust off your LinkedIn profile? 3 steps for making it pop

If you aren’t on LinkedIn already or haven’t updated your profile in a while, now’s the time to dive in. Here are a few ways to level up your LinkedIn game — and boost your connections. If you are a real estate agent or broker — you need to be on LinkedIn. With more than … Read more

‘I’m not paying a Realtor’: Agent shares crazy requests on TikTok

Florida agent Carly Allison’s TikTok videos — featuring outlandish scenarios like a potential buyer asking for her full commission and a client missing a closing because he was in jail — have racked up hundreds of thousands of views, and are now generating leads, too. Earlier this spring, Carly Allison was still trying to figure … Read more

Instagram-savvy agents share how to spin gold on the platform

We’ve got a full slate of digital and in-real-life events coming up for the best community in real estate. Up next: Our flagship Inman Connect, held virtually, June 15-17. Make sure you’re there! Social media can be an incredibly effective business tool if agents wield it correctly. At Inman Connect Now on Tuesday, a handful of early … Read more

Marketing content manager Aryeo raises $3.65M

Areyo, a marketing content management solution for the real estate industry, has raised a seed round of $3.65 million led by Hyperplane Venture Capital and Amplo. Other investors in the company include Contrary, Shutterstock founder Jon Oringer and WePay founder Bill Clerico. Areyo is a class of 2021 member of NAR’s REACH program. The company’s … Read more

Tampa Bay News