Real (Estate) Talk: What one realty firm is doing to boost Black homeownership

This year, the federal government has taken steps to recommit to fair housing, but what can be done locally? Here’s what this Wisconsin firm is doing to help would-be homebuyers overcome barriers to homeownership. June is National Homeownership Month, making now “a time to share our stories and create opportunities for future homeowners.” Yet, in … Read more

Boise State football: The 2021 Face of the Broncos

Kekaula Kaniho didn’t have to return as a Boise State “super senior” this year. But the Broncos are glad he did. Kaniho has become the team’s 2021 centerpiece. BOISE, Idaho — Friday, June 18, 2021. Everywhere you look these days, senior nickel Kekaula Kaniho is representing Boise State—and representing well. At the beginning of the … Read more

The Real Word: Why are there discrepancies in appraisals?

Byron Lazine and Nicole White are two agents in Connecticut who give us their thoughts on the week’s news every Friday in “The Real Word,” a weekly video column on Inman. Last week, Byron and Nicole discussed a HousingWire article that reported on racial discrimination in the appraisal industry, moving on to talk about the … Read more

Inman Review: Can Roof take your lead capture to new heights?

Roof is chat automation tool that plugs into brokerage websites to capture and nurture leads with traffic metrics and sharp persona-building. Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Roof AI is a chat-driven marketing automation solution for the real estate industry. Platforms: Browser, … Read more

Boise State football: A non-BCS kind of limelight

Boise State’s last trip to Florida was memorable, but it was a bit off the radar. The prospect of an expanded CFP will bring the next Florida trip into focus nation BOISE, Idaho — Thursday, June 17, 2021. Truth be told, the Group of 5’s national visibility has faded drastically in the years since the … Read more

Does your advertising paint a true picture?

We all know that Realtors are required to be honest and truthful in their advertising and marketing. According to article 12 in the Realtor Code of Ethics, “Realtors shall be honest and truthful in their real estate communications and shall present a true picture in their advertising, marketing, and other representations.” I have to say … Read more

Boise State football: AAC keeps pushing for ‘P6’

The top Group of 5 conference would rather not be a Group of 5 conference. The American Athletic Conference still envisions a “Power 6.” BOISE, Idaho — Tuesday, June 15, 2021. Is there a scenario under the proposed College Football Playoff expansion that would keep a Group of 5 team from making the field? Maybe—if … Read more

Revealed: the crucial reasons some agents fail on teams

This June, Inman’s editorial theme is Teams — we’re going to go deep on what it takes to grow your team amid this intense seller’s market. And if you’re not already a subscriber to our Teams Beat email newsletter, sent every Thursday, sign up now. There’s no question that teams can help new agents succeed. … Read more

Why ‘do what you love, outsource the rest’ is bad advice

While hiring staff to take on tasks you’re not best at is a common way of growing a team, it can be incredibly costly to hire out a task you haven’t mastered yet. Here’s what you should consider before opting to “hire it out.” “Can’t I just hire someone to do this for me?” The … Read more

7 marketing tools that’ll help you strategize business growth with ease

Quality marketing drives business growth, but creating it can be overwhelming for busy real estate agents, especially amid a summer selling season that never ended. These seven marketing tools have helped me drive growth in my own real estate business, and we’re using them to help our agents as well. 1. MoxiWorks MoxiWorks offers a … Read more

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