Feeling introverted? 7 tips for dealing with people again

Jay Thompson is a former brokerage owner who spent over six years working for Zillow Group. He retired in August 2018 but can’t seem to leave the real estate industry behind. His weekly Inman column publishes every Wednesday.  We all know that magical someone who can walk into a room of complete strangers, strike up a conversation, … Read more

Inman Connect Las Vegas prices are going up on July 1

Inman Connect Las Vegas will be a reunion for the ages. Join us Oct. 26-28, as the real estate community gathers in person once again to learn, network and collaborate.  Tickets are priced to move, but they will go up on July 1, so act now.  And, if you’re in the luxury market, come early … Read more

7 daily disciplines that’ll make your business boom

If your business isn’t growing in today’s unprecedented market, your leads likely aren’t the problem — your activities are. Success comes through consistently doing the things that help your business grow. Practicing certain disciplines on a daily, weekly or monthly basis compounds the results over time and leads to tremendous growth. So, if you’re looking … Read more

Inman Review: Can Roof take your lead capture to new heights?

Roof is chat automation tool that plugs into brokerage websites to capture and nurture leads with traffic metrics and sharp persona-building. Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Roof AI is a chat-driven marketing automation solution for the real estate industry. Platforms: Browser, … Read more

Does your advertising paint a true picture?

We all know that Realtors are required to be honest and truthful in their advertising and marketing. According to article 12 in the Realtor Code of Ethics, “Realtors shall be honest and truthful in their real estate communications and shall present a true picture in their advertising, marketing, and other representations.” I have to say … Read more

Jacksonville apartment property website wins Webby honor

A website built for an apartment property in Florida was one of three in the world to be awarded as a 2021 Webby Honoree at the International Academy of Digital Arts and Science’s 25th Annual Webby Awards. A website built for an apartment property in Florida was one of three in the world to be … Read more

7 marketing tools that’ll help you strategize business growth with ease

Quality marketing drives business growth, but creating it can be overwhelming for busy real estate agents, especially amid a summer selling season that never ended. These seven marketing tools have helped me drive growth in my own real estate business, and we’re using them to help our agents as well. 1. MoxiWorks MoxiWorks offers a … Read more

Be an off-market pro: 10 tips to find hidden inventory

With more buyers competing for fewer homes, it’s more essential than ever for agents to find ways to stay relevant. And the best way to do that is to bring your clients inventory they didn’t even know existed. Here’s how. There are about 140 million housing units in the U.S., according to 2019 data from … Read more

Inman Review: VoxDirect makes text marketing simple

A “MailChimp” for text marketing, VoxDirect is a mobile app for both major operating systems, helping agents schedule and leverage text messaging for lead capture and nurture. Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. VoxDirect is a text marketing and virtual phone system … Read more

Email marketer ActivePipe rolls out brokerage-wide nurture campaigns

Email marketing service provider ActivePipe has unleashed a new feature for brokerages that will empower them to automate outreach campaigns on behalf of their agents, according to a press release. Called simply “Nurture,” the feature will allow for quick and measurable distribution of client nurture campaigns at scale across an entire office or brokerage. ActivePipe … Read more

Tampa Bay News