Defend your commission: 5 reasons you’re worth it

To handle the commission objection with utmost confidence, you have to first know your value. These five reasons that illustrate why you’re worth every penny are truly just the tip of the iceberg. New to the industry? Get started with everything you need to know about the early decisions that’ll shape your career, including choosing … Read more

Get buyers homes! 7 tips for sniffing out off-market properties

Finding unlisted properties takes more time and effort than simply looking for homes on the MLS. But in today’s heated seller’s market, these tactics can help you stand out from the pack and help your buyers find their dream homes. This heated seller’s market means higher sales prices (and commission), but it also means some … Read more

Want to rake in listings? FSBOs hold the key

Jay Thompson is a former brokerage owner who spent over six years working for Zillow Group. He retired in August 2018 but can’t seem to leave the real estate industry behind. His weekly Inman column publishes every Wednesday. “That is a terrible idea. What’s the point?” That was my broker’s response when I ran an … Read more

Listing Lessons: How I got a developer $50K more

Welcome to the first installment of the recurring column “Listing Lessons,” where real estate agents across the country share a listing story and everything they’ve gleaned from the situation. Whether it’s marketing advice, negotiating tips or suggestions for increasing a listing’s sales value, there’s a lot to learn from these tales.  I’ve got a story … Read more

Overlooked inventory: 6 ways to find that diamond in the rough

Searching for homes to present to buyers these days can feel a bit like sifting through a pile of rubble in search of a diamond: It’s tedious, and chances of success feel slim. But, inventory can be found anywhere — agents just have to get creative and put a little legwork into unearthing it. It … Read more

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