Most listings have bad visuals. Here’s how to stand out

August is Listings Tech theme month at Inman. All month, we’re digging into listing technology, a conversation which spans portals to single-listing sites, landing pages, 3-D tours, photography, videos, promotion and more. We’ve all shaken our heads at truly terrible listing photos. You know the ones — blurry, poorly composed, or few and far between. … Read more

Vast majority of real estate listings lack good visuals: Study

The vast majority of real estate listings are not giving consumers what they want when it comes to visual marketing, according to a study by real estate image enhancement company BoxBrownie. The study analyzed about half of the listings on and Zillow from March 2021 to June 2021 — more than 25,000 U.S. listings … Read more

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