The New Normal: What if everyone just stops paying for leads?

“The New Normal” is a multistory Inman series exploring what’s returning to normal after the pandemic fades and what will never be the same. Check back tomorrow for a new installment and join us June 15-17 when we take the conversation live at Inman Connect. There’s no shortage of real estate marketing advice and strategy available to … Read more

Tired of paying for leads? How to switch from buying to earning

Kris Lindahl’s recent article on why buying leads isn’t a healthy way to build your business highlighted the bifurcation in the industry between those agents who do buy and work online leads versus those who do not. I’ve been in the real estate business for over 20 years and have seen the pendulum swing from … Read more

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