3 looming shifts that could change real estate

There are three looming changes on the horizon that may dramatically transform how the industry conducts business in the future. These threats include increased regulatory enforcement, plus two major threats that could eliminate or greatly reduce the ability for real estate agents to function as independent contractors.  1. Increased regulation and enforcement  Increased regulation and … Read more

Start here: 9 skills agents need to nail from the start

New to the industry? Get started with everything you need to know about the early decisions that’ll shape your career, including choosing a brokerage, learning your market, creating an online presence, budgeting, getting leads, marketing listings and so much more. If you’re a team leader or broker-owner, New Agent Month will be jam-packed with resources … Read more

QUIZ: Will you make it in real estate? 10 questions that predict new agent success

New to the industry? Get started with everything you need to know about the early decisions that’ll shape your career, including choosing a brokerage, learning your market, creating an online presence, budgeting, getting leads, marketing listings and so much more. If you’re a team leader or broker-owner, New Agent Month will be jam-packed with resources … Read more

Did Biden just upend licensing and education requirements nationally?

President Biden’s latest executive order could impose an unnecessary burden on those who seek to do business in a different state. Here’s how it can impact the real estate industry. On July 9, 2021, President Biden signed an executive order outlining 72 initiatives that the White House would like to address, including one that could … Read more

Beware of weak agents: 5 scenarios that can cost your sellers big money

There’s an old saying that you can’t underprice a listing in a heated seller’s market. While weak agents may get over asking price for a listing, in many cases, they can leave $50,000 or more of their seller’s money on the table. The Austin real estate market has turned into the Wild West with properties … Read more

Is this the right fit? Here’s how to bet on the right brokerage

New to the industry? Get started with everything you need to know about the early decisions that’ll shape your career, including choosing a brokerage, learning your market, creating an online presence, budgeting, getting leads, marketing listings and so much more. If you’re a team leader or broker-owner, New Agent Month will be jam-packed with resources … Read more

Stand out to win! How to make your buyer’s offer jump off the page

The perfect storm of the COVID-19 pandemic, historically low interest rates and millennials hitting the prime age to purchase a home has taken the multiple-offer frenzy nationally. What does it really take to win when there are 10, 20, 30 or more competing offers? Last week, at Inman Connect, speakers outlined what agents need to … Read more

Compensation errors, wrong hires and other costly mistakes team leaders make

This June, Inman’s editorial theme is Teams — we’re going to go deep on what it takes to grow your team amid this intense seller’s market. And if you’re not already a subscriber to our Teams Beat email newsletter, sent every Thursday, sign up now. Regardless of whether you’re a fledgling team leader or an … Read more

Looking for leads? Tap into these digital door-knocking strategies

Would you like a more effective way to generate leads without having to pound on doors or pick up the phone to call strangers? If so, a digital door-knocking campaign combined with geo-fencing is a powerful new approach to lead generation that delivers real results. Digital door-knocking focuses on short-form digital communication, including traditional email, … Read more

Worth a steal! 8 email marketing scripts for your repertoire

Most agents focus their digital marketing efforts on converting internet leads and social media ads, plus creating content for Facebook, Instagram, TikTok, and YouTube. Sadly, they’re ignoring a key strategy capable of generating up to 40 times more business than any other type of digital marketing. That strategy is personalized email marketing.  Jimmy Mackin, the … Read more

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